"Never have so few words had so much influence over so many" The relief of writing the final page of your book. blocks out the realisation that, even allowing for proof reading, editing, re-editing and publishing your still have to give it a name. In a few words it has to convey genre, content and, most importantly, it has to hook potential readers. For those who would staunchly defend the argument that "content rules" think again and please, carry on reading, I hope to change your mind!